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Industry & Media

About Adelaide Hills Tourism

The Adelaide Hills tourism region is defined by the South Australian Tourism Commission as the geographical area covering the local government areas of Adelaide Hills Council and the Mount Barker District Council. Adelaide Hills Tourism receives primary funding from both councils with further funding and support from the South Australian Tourism Commission.

Adelaide Hills Tourism is an independent regional tourism organisation constituted as an Incorporated Association. The Adelaide Hills Tourism Board meets every two months and comprises local tourism operators as well as representatives from the two councils and other related industry sectors.

Adelaide Hills Tourism markets the region as a visitor destination, develops industry capability and capacity, and fosters collaboration and alignment between key stakeholders. Adelaide Hills Tourism's work contributes to an enhanced visitor experience in the region, encouraging visitors to stay longer, do more, come again and recommend Adelaide Hills as a 'must visit' destination. Increased visitor numbers and spending are key to the ongoing sustainability of the region's tourism businesses and jobs growth.

adelaide hills destination management plan 2025-2030

The South Australian Tourism Commission, in partnership with Adelaide Hills Tourism and local councils, are developing a Destination Management Plan (DMP) for our region. This plan will align with the refreshed South Australian Tourism Plan 2030, released in June 2025.

The DMP will help guide tourism priorities and aspirations for the Adelaide Hills, aiming to create positive outcomes that support our local people, communities and places. It will also serve as a valuable tool to advocate for investment in our regional priorities.

More than 65 operators, regional stakeholders and community members attended Engagement Workshops on 17 November to share their priorities and aspirations for the Adelaide Hills to inform our DMP. Over 280 online survey responses were also received.

From here, this feedback will be collated and a draft Adelaide Hills DMP will be developed in close collaboration with the South Australian Tourism Commission (SATC) and Adelaide Hills Tourism. This will likely be finalised by June 2026.

Once endorsed, the DMP will serve as a valuable tool to advocate for investment in our regional priorities, aiming to create positive outcomes that support our local people, communities and places.

How to be included on this website

Tourism businesses and events located within the official Adelaide Hills tourism region will automatically have a business listing on this site if they are registered with the Australian Tourism Data Warehouse (ATDW), which is free.

To submit feedback, information, updates and images for consideration please email info@visitadelaidehills.com.au.

SOCIAL MEDIA GUIDE FOR INDUSTRY

Your comprehensive cheat sheet to making your business shine on social media. Our Social Media Guide for Industry will walk you through simple, effective ways to capture content that connects with your audience and reflects the style we love to showcase across our Adelaide Hills social channels.

Insights - Research and Reports

The latest research and industry data about the Adelaide Hills visitor economy - from visitor profiles and trends, to the economic impact of tourism.

State Tourism Resources