Industry & Media
About Adelaide Hills Tourism
The Adelaide Hills tourism region is defined by the South Australian Tourism Commission as the geographical area covering the local government areas of Adelaide Hills Council and the Mount Barker District Council. Adelaide Hills Tourism receives primary funding from both councils with further funding and support from the South Australian Tourism Commission.
Adelaide Hills Tourism is an independent regional tourism organisation constituted as an Incorporated Association. The Adelaide Hills Tourism Board meets every two months and comprises local tourism operators as well as representatives from the two councils and other related industry sectors.
Adelaide Hills Tourism markets the region as a visitor destination, develops industry capability and capacity, and fosters collaboration and alignment between key stakeholders. Adelaide Hills Tourism's work contributes to an enhanced visitor experience in the region, encouraging visitors to stay longer, do more, come again and recommend Adelaide Hills as a 'must visit' destination. Increased visitor numbers and spending are key to the ongoing sustainability of the region's tourism businesses and jobs growth.
have your say in the adelaide hills destination management plan
It was fantastic to welcome so many of you to our Industry & Community Engagement Workshops on Monday. More than 65 operators, regional stakeholders and community members came together to share their priorities and aspirations for the Adelaide Hills to inform our 2025 - 2030 Destination Management Plan (DMP). Thank you to Cobb's Hill Estate and Sidewood Estate for hosting these important sessions and showcasing the world-class hospitality that our region is known for.
If you were unable to attend an engagement session or have further insights you wish to contribute, we invite you to complete a short 10-15-minute online survey by Monday, 15 December 2025.
Help us spread the word about the survey and share this link with your broader network. The more voices we capture, the better the DMP will represent the region.
From here, a draft Adelaide Hills DMP will be developed in close collaboration with the South Australian Tourism Commission (SATC) and Adelaide Hills Tourism. Once endorsed, it will serve as a valuable tool to advocate for investment in our regional priorities, aiming to create positive outcomes that support our local people, communities and places.
Thank you to the ongoing support of our funding partners, Adelaide Hills Council, Mount Barker District Council, and the SATC who continue to support Adelaide Hills Tourism to ensure we continue to grow and prosper as a leading destination.
How to be included on this website
Tourism businesses and events located within the official Adelaide Hills tourism region will automatically have a business listing on this site if they are registered with the Australian Tourism Data Warehouse (ATDW), which is free.
To submit feedback, information, updates and images for consideration please email info@visitadelaidehills.com.au.
SOCIAL MEDIA GUIDE FOR INDUSTRY
Your comprehensive cheat sheet to making your business shine on social media. Our Social Media Guide for Industry will walk you through simple, effective ways to capture content that connects with your audience and reflects the style we love to showcase across our Adelaide Hills social channels.
Adelaide Hills Tourism Industry Newsletter
Subscribe to Adelaide Hills Tourism's newsletter for local tourism industry and stakeholders.
December 2025 - AHT Networking event - Feb 2026
December 2025 - DMP Survey invitation
April 2025 - New SATC Destination Marketing
April 2025 - New EO Announcement
Contacts, Tools and Resources
Australian Tourism Data Warehouse (ATDW) - national tourism database
South Australian Regional Visitor Strategy 2025 and Adelaide Hills Chapter
Insights - Research and Reports
The latest research and industry data about the Adelaide Hills visitor economy - from visitor profiles and trends, to the economic impact of tourism.
State Tourism Resources
South Australian Tourism Commission (SATC) - consumer site I industry site I media gallery I Simple Pleasures Brand/Campaign (launched April 2025) | 'The Simple Pleasures' State Brand - Industry Guide
Tourism Industry Council South Australia (TiCSA) - including Tourism Awards and Accreditation